![]() ![]() These programs are built using web technologies such as HTML, CSS, and JavaScript, and they run inside of Wechat. This provides a more user-friendly experience for customers and allows them to easily browse and purchase your products. Mini-program is a self-contained app that can be embedded within WeChat. WeChat Store is a more affordable version of a marketplace and nowadays it’s a must in the Chinese market. To be able to display and sell your products on WeChat, you need to open a Wechat Store created in a so-called mini-program, which is an amazing e-commerce solution for brands that don’t want to set their online stores on other eCommerce platforms like Tmall Global or JD. WeChat Official Account will give you access to the WeChat public platform, which allows you to share information about your company and products but you won’t be able to have an online shop there. More than 95% of e-commerce brands in China have a WeChat Shop in mini-program and we won’t lie when we say, that those mini-programs and Wechat Official Accounts are much more important in the Chinese market than traditional websites in the West. When it comes to WeChat Official Accounts and Mini-programs within the app, there are more than 20 million accounts and more than 70 million mini programs, which are used by more than 450 million active monthly users. There are more than 68 million videos being uploaded every day on the app and 330 million active users watch those videos monthly. But you need to remember, that WhatsApp is used all around the world, and WeChats’ focus is mostly on the Chinese market. There are 38 billion messages exchanged daily within the app, which can be compared to WhatsApp with its 55 billion daily messages. ![]() 60% of WeChat users check the app more than 10 times per day. Those users spend around 82 minutes per day using the app. In 2022 Wechat reached 1.26 billion monthly active users, which is basically the whole Chinese Internet population. WeChat is the dominant app in the Chinese market and it’s recognized worldwide, as everyone that has at least some connections in China is also a user of the super-app. As you can see, WeChat is an enormous app that became a whole ecosystem, where you can do basically everything you need to do using your phone. Order services, taxis, food deliveries, and moreĪnd so much more.Read newsletters sent by Wechat Official Accounts that you follow.Check Wechat Official Account pages of your favorite brands, that can be compared to branded websites.Shop, using WeChat Stores, build in Wechat mini-programs within the app.Use WeChat Channels, where you can post and watch short videos, like on Tik-Tok.Share text, photos, and videos on WeChat Moments, which is a feed page similar to Facebook or Instagram.What is more, when users pay in RMB, you will be able to collect payments in USD, EUR, HKD, and other foreign currencies, as there is an option of currency conversion. This payment feature also allows you to send money to your friends, split bills in restaurants within the app, do any cross-border payments, and so on. Pay using the built-in WeChat Pay Payment integration system.Send messages, voice messages, and videos.Its function is to make the user experience the most intuitive and convenient it can get. Super-apps are mobile applications that have a lot of functions and ‘mini-apps’ or ‘mini-programs’ within the app. WeChat is a perfect example of a phenomenon of super-apps that are very popular in China. ![]() But when you look at WeChat (in China known as Weixin) in terms of features and benefits it’s not just an instant messaging app like WhatsApp or Facebook Messenger – it’s much more! WeChat is often compared to Facebook, for its dominant position. It offers features that are similar or identical in function and form to those found on other social media sites such as Facebook messenger or Whatsapp. WeChat is more than just a messaging app, it has grown to become one of the world’s biggest super apps. Contact us The most remarkable super-app in the world ![]()
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